Today, I’d like to talk about the starting point. And, where
should you start? With keyword research.
Keyword research is the art of finding out just how many people
use a major search engine everyday searching for your products and
services and exactly what keyword phrases they use.
Why is that important? Because when you consider that approximately
85% of North Americans use a search engine before any other medium
of research, it becomes pretty important to know exactly what their
search habits are.
Even if you partially know that on some level you have to use keyword
phrases in your website, the sad truth is most people just guess
at what those phrases are. And, while you may choose some pretty
good ones that are relevant to your products and services, most
of the ones you choose will not bring you much search engine traffic.
The reason for that is; you have not factored in what your competition
is. If you think about it, if you choose relevant keyword phrases
solely based on guessing, what you haven’t considered is how
many other websites that are out there using exactly the same keyword
One of the ways you can find more relevant keyword phrases is to
use a membership site such as Wordtracker. What Wordtracker can
do is; not only can it suggest relevant keyword phrases based on
your products and services but it can also tell you exactly how
much competition there is for each phrase.
For example; the keyword phrase “sign company” gets
4,800 searches a month, but there are 120 million competing websites.
On the other hand, a more targeted search phrases like “sign
company toronto” gets much less searches but only has 458,000
That means you have a much better shot of competing for longer
(long tail) more targeted keyword phrases than shorter ones.
There are other factors that determine the quality of your competition
as well such as; how many times the keyword phrase is used on a
particular web page or how many inbound links there are.
Once you have chosen your keyword phrases you must then strategically
place them within your site surrounded by significant amounts of
content. But, that is an article for another day.
For now, just be aware that choosing good keyword phrases that
have high search volumes and low competition is a great starting
point for any online marketing plan. My suggestion is to come up
with at least 20 good targeted keyword phrases before constructing
your site or a least before your next site redesign.
P.S.Click this link for more information about seo keyword research and Market Samurai, the leader in online keyword research strategies.