Training and Development Is Essential For Long Term
If the above headline is true and your long term business success
is reliant on training and development then why in poorer financial
times like 2009 is training and development the first thing to go?
Research shows that most companies start by hacking away or completely
deleting the budget for training when cash reserves get low or depleted.
But, this strategy is just plain wrong.
Think of it this way. If you or your employees don’t keep
learning then it’s a pretty good bet that you’ll remain
status quo forever. Sure, you may have your ups and downs but, for
the most part you’ll remain exactly where you are over the
Hiring new individuals to help with sales or customer service may
help increase business but what if you just better trained the employees
you’ve already got?
I’m also aware of many companies that don’t like to
train their employees for fear that they might leave and get a better
Perhaps you could think about it this way… Would you rather
train someone and risk them leaving or not train them and have them
As a business trainer and full-time marketer I am witnessing common
theme that plays itself out over and over again with most of the
businesses I come into contact with…
Companies and individuals don’t spend money on training.
Well, the answer to that may surprise you.
My belief, which is based on experience, research and the thousands
of people who come through my free training courses, suggests that;
business owners, management and entrepreneurs feel that they are
the ones best qualified to train employees.
That may be so but, who’s training them?
If the predominant feeling among decision makers is that they have
enough knowledge and experience to train then the company goes no-where
The only way to change an organization and make it grow is for
the individuals in it to grow first. This only happens when the
individuals in it, including owners and management, are open to
This means adopting new habits and behaviors as well. Knowledge
and information are nothing without the courage and resolve to implement
them. Over the past year or so, I’ve noticed a distinct lack
of positive behavioral change taking place in many of the companies
that I’ve come across.
It seems, for the most part, that everyone is a know-it-all.
So, here’s my question, “How can an organization proper
when everyone thinks they already know everything they need to know?”
Well, it can’t.
The decision makers in the company need to step up to the plate
and realize that everyone needs to go from being a “know-it-all”
to a “learn-it-all”. Only then can new information,
new thoughts, new behaviors and the collective energy shift from
status quo to outstanding productivity.
So, where does this super learning come from and where do you go
to get it?
The answer to that is simple; find someone or some organization
that already has what you want and go get the answers from them.
Naturally you’ll find some resistance on the part of many
competitors to divulge this information so; all you need to do is
go to a company that’s not a competitor or find out who the
experts are that helped the company in the first place.
Furthermore, you can find new strategies and often new creative
ways of doing things even in businesses that do not compete directly
Find out how they do things. Find out who they learned those things
from? And, what you’ll find is that most successful companies
will have a long list of recognized experts teaching them everything
from sales to customer service to logistics to marketing advice.
Companies that thrive are the ones that seek out the best trainers,
experts and strategists to help them. In fact, that’s why
my companies are growing faster than ever - even at a time when
everyone else seems to be putting on the brakes.
I’m not a know-it-all. I’m a learn-it-all!
I spend thousands of dollars a year learning on training and development
courses, mentors and other business information.
You might want to think about that the next time you slash your
training and development budget.
PS: If you're still unsure about how training can empower and change
you and your organization then why not attending one of our free