Lin Yutang was critical of North Americans for being too busy. He believed we are too subservient to the business culture. He saw us as slaves to our work, who worry ourselves to death. I have [...]
Everyone knows the 80/20 rule. Prevailing wisdom says that 80% of your revenues and profits come from 20% of your customers. That being the case we are advised to focus our attention on this 20% [...]
It is important to know that 40% to 70% of all e-mail, that includes legitimate ones, is getting blocked by spam filters before anyone has the opportunity to read it, according to a recent article in Time Magazine.In [...]
Many people are frustrated with voice mail. It seems like an impenetrable wall between you and your prospects. It often seems the harder you try, the more voice mail you get to.You have two choices:1. [...]
When I was a teenager, I had a friend Gavin, who had a very direct approach with the young ladies in the town where we lived. We used to laugh because he got a lot of slaps, and we were also [...]
Bringing in new customers is expensive and often difficult. Here is one effective but frequently overlooked way to reduce the difficulty.Businesses, even the most customer oriented ones, tend to expect the customer to take the [...]
I have always believed that marketing starts with the product, not what you say about it. If you develop an excellent product with value that is right for your customers, then marketing it should not be difficult. [...]
Having an effective headline is critical to getting your message across to your target audience. If the headline doesn’t catch their attention and pique their interest, they will not read the rest of your information. [...]
The following article appeared in the Globe and Mail on 17/03/05. It covers a topic we have addressed before, but it remains valid and powerful if you act on it.Timothy Eaton had it right 120 [...]
Ask an owner of a small business if they want a partner and they look at you as though you are mad. Its true most of us don't want or need an equity partner in our [...]