paultobey

Despite my many protestations about the weather in Canada, the weather seems to make this time of the year special. So much so, that the Christmas season without snow somehow seems incomplete. So let it [...]

It’s not what we don’t know that prevents us from succeeding; it’s what we know that just ain’t so that is our greatest obstacle. Josh Billings As a kid growing up in the bush in [...]

Vision is the art of seeing the invisible.Jonathon Swift “Leverage is like Star Wars' ‘The Force’: It's what entrepreneurs do to become successful, it's all around us, but we don't recognize it as such. But if [...]

Do you know any marketing morons? I recently received a brochure in the mail from a landscaper. It must be something to do with spring!  The cover of the black and white brochure, had a [...]

According to marketing authority Chet Holmes, decision makers are now exposed to 30,000 commercial messages daily, as compared to only 3,000 ten years ago. Similarly, the cost of selling has almost tripled over the past decade. It now [...]

Time Is Our Most Valuable Asset "Time is our most valuable asset, yet we tend to waste it, kill it, and spend it rather than invest it". Jim RohnGeorge Beshara of Montreal developed a series [...]

If you want to continuously create marketing that delivers, you should tune up your marketing engine at least once a year. I like to do it early in each new year. The first step is [...]

Last week while discussing marketing with a number of consultants,one mentioned that he though my ideas were fantastic for consumermarketing and advertising, but that business to business marketingwas different. He declared it had to be more factual,down to [...]

Where are we going?What's expected of me?What's in it for me?Where do I go when I need help?If your staff, particularly the customer-facing ones, don't know the answers to these four simple questions, they may [...]

Last week I had an appointment outside of my office, with a supplier, to discuss progress on a project. I arrived a few minutes before the appointed time, sat down at a table and began [...]