If you are an established business, how much time, resources and energy do you spend on marketing to: new prospects in your total market? .......% marketing to ideal prospects who are not yet customers? ......% [...]
Over the last year I have noticed an interesting phenomenon. Despite the very positive feedback I get from people on the value and practical nature of the marketing ideas I supply in this newsletter, in [...]
I always maintain that the quickest way to grow your business, is not by adding new customers, but by encouraging existing customers to buy more or buy more often. Here is an example of StreetSmart [...]
Much of what I have covered in past newsletters has been about how to get new customers. An equally important part of marketing is keeping the customers you have. Today I want to give you [...]
Last issue, (# 47 A Simple Way to Find Any File on your Computer), I introduced you to the Google Desk Top Search tool. I love it, it has changed my life, or at least [...]
In my last issue I talked about remembering that business prospects are people too and that they make purchases for emotional reasons. (#36 Is Business To Business Marketing Different Than Business to Consumer)When marketing to business [...]
"If you don't get referrals, you haven't earned them." - Jim CecilThere is no question that businesses that "wow" their customers grow quicker than firms that do not. But how do you wow your customers [...]
If you have not heard about VOIP or Voice Over Internet Protocol recently you must be living in a cave. Right now the Telco's and cable companies are battling it out with the CRTC over [...]
When you run your own business, it is sometimes hard to see the forest for the trees. However we often look at other people’s businesses and know immediately what we would do if we were [...]
Life in the world of sales and marketing is a passing parade. Atanytime there are a small percentage of potential customers readyto do business with you, and a bigger percentage of customers whoare interested in [...]