Contact Campaigns:The Antidote To Low Response Rates
The first in a series of three articles on contact campaigns by Stu Heinecke. If you had a way to regularly pull response rates of 80% or more, would that change the way you market [...]
Why Aren’t You Getting What You Want?
Quick. How do you lose weight?I'll bet your answer included eating less and exercising more. We all know this. Yet how many of us with some excess padding, struggle to lose weight? It's obviously not [...]
Getting Paid to Prospect
In my first sales job, I had a sales manager who said; "If prospects aren't ringing in, then you'd better be busy ringing out!" Like so many clichés this is a half truth. Let me [...]
The Secret that Makes Millionaires
Pardon me for being blunt, but do you have or have you made a million dollars yet?According to the World Wealth Report, it's not that difficult a goal: there are 8.7 million households world wide [...]
Is Fear Of Marketing Strangling Your Business?
Marketing is a waste of time and money if you are not attuned to the real world. Your clients and prospects are the real world.Your clients and prospects are constantly being bombarded with special offers, [...]
Fresh Hot Pizza Delivered To Your Door In Under 30 Minutes Or Its Free! Guaranteed
This statement revolutionized the pizza business and made Domino's a household name. It's probably one of the best examples of a Unique Marketing Identity that I've ever seen, There's not one wasted word, there's no [...]
Insider Secrets on Big Ticket Selling
If you sell big ticket items here's something you should know about.My friend Graham MacGregor has just released "The Big Ticket Selling Report".Each month, in "The Big Ticket Selling Report", he'll reveal to you the [...]
The Key To Winning Marketing
A few weeks ago I was fortunate enough to be given a set of audio tapes featuring advertising greats like: Claude Hopkins, Albert Lasker, Leo Burnett, Rosser Reeves and David Ogilvy.Listening to these pioneers of [...]
“Busyness” is the Thief of Creativity
Do you believe in business time equals money?If you do you are not alone but you could be shooting yourself in the foot. Even if you don't fully believe time equals money, as a business [...]
Personalized Cartoons As Response Engines
By Stu Heinecke, Direct marketing expert, published cartoonist and creator of the Personalized Cartoon direct mail genre. Have you ever received a mailing that was so fascinating and involving that you couldn't wait to open [...]