It is often said that writing and advertisement or a direct mail piece is nothing more than salesmanship in print or whatever medium you choose. Here are 5 simple things to pay attention to. 1. [...]
Does your web site produce what you expect from it?In my experience most web sites, including one of mine, achieve very little, despite spending considerable sums of money on Search Engine Optimization, key words, etc. [...]
What is an e-mail address worth? How about a tenfold increase in lifetime customer value! David Cross, a top Internet marketing consultant to Agora Publishing, says that customers who give you their e-mail address will [...]
"You either create a brand that is distinct......or you become extinct". Tom Peters, In Search of Excellence. Guest Article, by Shannon SmithAccording to a UCLA study, 85% of all decisions are made with our eyes. [...]
It almost doesn't matter what business you are in, direct mail properly executed works. Sometimes it may not be very economical if you sell a low priced item, but a well crafted letter can get [...]
"We'd all have 20/20 vision if we could use the benefit of hindsight" -Sergeant Max Roswell, Rhodesian Army, Corps of Engineers-I woke up on this morning with a revelation about my business. It was so [...]
"Paying attention to simple little things that most men neglect, makes a few men rich." -Henry Ford-At this time of the year, when we are making New Year’s resolutions and setting goals, it is useful [...]
From time to time I meet people whose work impresses me as being valuable, practical and worth sharing with my readers. Today’s guest essay is one of those. I recently met Graham McGregor at a [...]
Have you ever had a business problem that stopped you dead? One minute you are going along fine, the next minute you are stuck, not sure how to move forward. I know I have.That’s why [...]
During the course of a week I usually meet several people who hope to sell me something. What astonishes me is how few of these people ask questions to find out what I am interested [...]