You Can Learn Anything You Want
Most business owners are too busy to read sufficiently to learn everything they need to run their business. If you would like to read more than you do, but don't have the time, consider reading book [...]
Why Simple Advice Is Sometimes The Best Advice
Don't reject learning or advice, simply because it seems simple. The secrets to building a successful business lie not in exotic new ideas, but in consistently implementing straight forward rules and ideas that have changed little [...]
Why Falling In Love With Your Product Can Be Dangerous To Your Wealth!
"Excellence is not an exception, it is a prevailing attitude." - Colin L. Powell - "I have a great idea, no one is even thinking of it, there are no competitors. I just know [...]
When Information is Abundant,Attention is Scarce
I am not sure who said it, but the above line is certainly true when it comes to marketing. As mentioned in my last newsletter, people are bombarded with marketing messages. This means if you [...]
What’s The Difference Between Traditional Marketing and StreetSmart Marketing
Almost everyone in marketing dreams of a never-ending flow of qualified leads streaming into their business. This has been a lifelong quest for me. It has been a strange and exhilarating journey. Along the way, [...]
What We Can Learn From Bill Clinton About Networking
Last week Alain Gervais, one of my readers called me to ask me the difference between networking and referrals. He had been successfully generating referrals and wondered if he was missing something. By the way I love [...]
What To Do When a Customer Says No
Most entrepreneurs I know hate rejection and sometimes even take a customer turn down personally. There is a way of creating a positive outcome from these situations.I believe one should do everything possible to handle objections, but sometimes [...]
What Makes A Business Successful
Being responsible sometimes means pissing people off. Having everybody like you is a sign of mediocrity.- Colin PowellFor years business owners have told me that the answer is access to timely, quality information. They've said [...]
Use Service To Open Doors To New Prospects
Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challenge has been getting targeted new prospects to [...]
Use E-Mail Marketing To Increase Your Bottom Line
Over the next few months you will see more direct-marketing companies running and launching e-mail advertising campaigns. The reason; they have discovered that it works! You can discover this too, for almost no cost and low risk [...]