Creative business builders are always looking for better ways to serve customers. They know if they don’t constantly improve, they’ll be overtaken by swifter competitors.

They continually ask themselves the following questions:

1. “What do potential customers need now? What’s not working for them? What worries them about current solutions? What would they be eager to buy?”

2. “How can we make our current customers more happy? How can we make the products we sell them more useful? More valuable?”

If you want to keep growing make sure you take the time to ask yourself these questions. And do it regularly. You can’t do it if you don’t set time aside for it, but it might just be the most important time you have. Its never wasted if your answers can advance your business?