Do you sometimes feel that you are getting questionable advice when you speak to marketing consultants? The challenge is usually quite simple. You have a good service,your customers love you, but you need more new [...]
Do you sometimes feel that you are getting questionable advice when you speak to marketing consultants?The challenge is usually quite simple. You have a good service, your customers love you, but you need more new [...]
Part Two -Getting Publicity for Your 'Bait Piece.' In part 1 of this article I covered how using problem solving "bait pieces" can put you in a position where you never have to cold [...]
As a business owner you should be focusing on taking inbound sales calls only. If you have a sales team, how much more productive would they be if they only handled inbound calls from interested [...]
Want to send your sales sky-rocketing? My experience working with small and medium businesses shows that if you consistently do the following 5 things in your business, you can double sales in under six months. [...]
One of my readers sent me an e-mail complaining that the StreetSmart Marketer is too long and that although she wants to read it, she has no time and so deletes more issues than she [...]
"If only I could get prospects to call me, but…." "If only customers would walk in my door, but…" "If only I could get their attention, but..."Do you find yourself saying things like this?If you [...]
I recently received the following unsolicited e-mail.Hello, we're very pleased to announce that our new website has been launched – please check it out and feel free to provide feedback or comments!There was nothing else [...]
Last week I received a call from Geraldine, an owner of a small business in Montreal. She has an established business and has created a unique new product which has no real competition, she also [...]
Guess when this was written? The 1st time a man looks at an advertisement, he does not see it.The 2nd time, he does not notice it. The 3rd time, he is conscious of its existence.The [...]