Creative business builders are always looking for better ways to serve customers. They know if they don’t constantly improve, they’ll be overtaken by swifter competitors. They continually ask themselves the following questions: 1. "What do [...]
Consumer confidence in media has declined dramatically. Only 12% of consumers trust television news, down from 55% three years ago. The percentage of people who believe in organizations is also down from 28% to 12%.The [...]
Guest article by Nicki WeissI think confidence is the most important characteristic for a sa1esperson: in my experience, the more confidence, the more sa1es.How do you instil confidence in your sa1es team? Vince Lombardi, the [...]
In marketing, words are what count. Words create action. If you want to sell then you need the right words.It has been proven if you want people to read an advertisement, a direct mail letter, [...]
FedEx Domino's Pizza LensCrafters NordstromIn my opinion one of the main reasons they all rose to dominant positions in their industry was because they offer strong guarantees of satisfaction. In almost every case, a money-back [...]
Almost every newsletter I've seen this week has been dishing up advice on New Year's resolutions to increase your likelihood of success. I'm going to avoid it, simply because I don't believe in New Year's [...]
Guest article by Tessa Stowe Do you love what you do but hate the thought of having to "sell" your services? When you think of selling your services, all sorts of fears come [...]
I was looking through the windshield of my rented car, past the kite-surfers riding the thundering waves just off the beach. They were traveling at high speed, jumping waves and riding effortlessly into the air [...]
Contact Campaigns: Contact Campaign Gallery Part Three in a series of three articles on contact campaigns by Stu Heinecke. (If you have not yet read the first two parts of this article, go to: Part [...]
The second in a series of three articles on contact campaigns by Stu Heinecke. I just told you how contact campaigns can cure the low response rates many direct marketers are experiencing. In this installment, [...]