When it comes to websites, most business owners make the mistakeof confusing glitz with effectiveness. If your primary objective isto sell, then the single most important issue is text.Not graphics and definitely not fancy flash technology. Graphicdesigners may disagree with me on this, but words are what count.

Stanford Universityand The Poynter Institute have just completed a four year studyand they confirmed that the first thing most people lookat on a web page is the copy or text.

A web page is simply another form of direct-response marketing, andeffective copy means the difference between a flood of salesand a slow trickle of business.

Review your website. If you are not converting your visitors, couldthis be the reason? If it is, you should re-do the site, focusingon one thing: Selling your service and getting visitors to callyou.