One of the most pervasive myths is that you should write a short copy because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.The truth [...]
When it comes to websites, most business owners make the mistakeof confusing glitz with effectiveness. If your primary objective isto sell, then the single most important issue is text.Not graphics and definitely not fancy flash technology. Graphicdesigners may disagree with [...]
StreetSmart Marketers know that one of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry. It doesn't matter what field of business you [...]
There is a story that when Apple was developing its early products, Steve Jobs made sure he checked out the design of the packaging and the product himself before it ever went to customers. He felt that he [...]
A common mistake made by copywriters and advertisers is to start by making a big promise in your headline or at the beginning of your copy, and then follow with "for only $499.95!" Bringing up price is [...]
As a Street Smart Marketer, you know there are giver companies and there are taker companies, just like there are people who are giver sand there are people who are takers We are attracted to [...]
Today I am writing to you from Phoenix. The temperature is 100 degrees and there isn’t a cloud in sight. I am participating in a conference for successful entrepreneurs. My job is to deliver [...]
This morning I received an e-mail from a very successful sales person I know. He was inviting me to attend an interesting tradeshow and event in Florida next month. It was a great invitation, but [...]
I always have a hard time when it comes to locating data on my computer. I spend ages going through directories or waiting for search results. It is my fault because I keep almost everything [...]
When you think of growing your business or of increasing your profits,do you immediately think of finding new clients? If so you are not alone. Obviously if you are a start-up, bringing in new [...]